Everyone knows you should build a UX strategy before design and development begin. It rarely, if ever, occurs. In the early days, key decision-makers may struggle to explain what they want and need. Customers defer to the loudest voice in the room. These early meetings add more noise rather than clarity. In some cases, the product roadmap looks like a customer wishlist of product features.
Now, imagine building a practical UX strategy with your customers and product team. Rather than crossing your fingers and hoping for the best, imagine a process where you can quickly generate ideas, evaluate them with customers, and build products that they really want. Take this workshop to learn how to build a practical UX strategy with hands-on exercises, expert tips, and real-world examples.
What You Will Learn:
Who Should Attend:
This workshop is for user researchers, product/service designers, content strategists, usability professionals, and executive sponsors who want to learn how to create a practical UX strategy and how to effectively communicate it in their organization.