A perfect product can become an internationalization nightmare. The wrong message, undisciplined design, indiscriminate use of imagery or inconsistent visual and cultural choices can hinder localization and endanger the product’s acceptance by an international audience. In the contemporary global market, the intertwined experience of design and content requires geostrategy, cultural awareness and an integrated approach to globalization processes. In this intensive, practical workshop, you will learn how to integrate cultural readiness into your designs, by learning about cultural differences, market specificities, and internationalization techniques that will allow you to specialize content and desighi for global demands. We will cover how to research international markets accurately, how to create international personas, developing parallel customer journeys, and international design patterns and elements to be applied when designing for an international audience. Join this session to help your business grow beyond the borders of local design.