Brian Sullivan

Brian Sullivan


Director of Design Innovation

Brian Sullivan is the Director of Design Innovation for Sabre, where he applies user research and consumer insights with the latest technology to build new products for the travel industry. He is an expert in design thinking, user research, accessibility, usability, and innovation. Brian has led design thinking workshops with several Fortune 500 companies, actively participates in the user experience community, and founded the Big Design Conference, which has over 1,000 attendees each year from around the globe. He also founded the award-winning UX Certification program at Southern Methodist University. 

He is the President of the UX Dallas meetup, which has over 2,500 members. Brian is an internationally recognized industry speaker. He is a Keynote Author on Slideshare, where his presentations are among the top 1% of content on the site. Brian’s presentations had been translated into 30 different languages. In 2013, his presentation called “Design Like DaVinci” was the #1 talk at SxSW.  In 2015, Brian gave the #1 workshop at SxSW called “Pixel Perfect.” Brian is the author of “The Design Studio Method: Creative Problem Solving with UX Sketching” and is currently writing another book on user research and innovation.

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