Anna Iurchenko leads the design practice at Stanfy (Intellectsoft Group), a San Francisco-based software development firm. She is focused on helping companies create new experiences rooted in a deep understanding of user needs, behaviors, and desires. She oversees the integration of user insights into the product development process and believes that the best products are created when both designers and engineers know their users in person.
She is a contributor to several design blogs, a design mentor at the San Francisco-based accelerators Alchemist and The Refiners, a speaker at design conferences. And she also teaches workshops on sketching for designers and engineers.