Recently, I worked with one of my clients, a leader in the electronics industry, to provide further depth into their core personas using remote, unmoderated interviews. The candidness of the responses was unexpected, touching the open and honest conversations one generally has only with close friends and family.
We always aim to understand our users better. Remote, unmoderated testing presents an opportunity to ask questions that people may not feel comfortable answering “in front of” a moderator, enabling feedback that is:
We will present real examples of responses in unmoderated and moderated prompts within the same interview script. Then, we will review best practices on creating remote, unmoderated interview scripts that lead participants to share meaningful feedback.
Successful remote, unmoderated interview scripts:
