Archives

Link to session survey Improving Your Surveys and Questionnaires with Cognitive Interviewing Do you use surveys or questionnaires in your work? If so, it is important to be sure you are collecting the data you need. Too often, we write surveys without much attention to how participants will understand and respond to our questions. Just […]

Link to session survey Measuring the User Experience: How to Take a Quantitative Approach to UX Research The UX field is maturing, moving out of the usability labs, towards defining and implementing UX strategy. A key ingredient of any UX strategy is quantitative data. While many UX professionals have experience with qualitative research techniques, few […]

Link to session survey Design Thinking at Scale This half day course will start by briefly describing how one company’s CEO and a core group of Design-minded advocates brought user centered design back to the forefront of said enterprise – through creation of an extensive learning and hiring program as well as an internal center […]

Link to session survey Beyond Words: Achieving Deeper Qualitative Insights by Reading and Mastering Body Language and Vocal Tone Hiding beneath the surface of your qualitative research sessions is a world of data and meaning to explore. As UX professionals, we invest significant resources to get the most from our qualitative data, spending time intently […]

Link to session survey The UX Dream Team: Agile + Design Thinking In this this pre-conference session, experienced UX practitioners will learn how to balance research and evaluation methods that inform good design, while supporting continuous releases in a fast-paced environment. We’ll look at ways to achieve a flexible approach that meets the needs of […]

Link to session survey Sketchstorming: A powerful tool for ideation and alignment Have you ever designed an awesome solution only to find out that it can’t be built? Or, has an engineer built a feature in a way that doesn’t correspond to your designs? Maybe a sales person promised a customer something that your product […]

Link to session survey Deep Listening – How to detect and avoid biases while conducting user interviews The dream of any researcher is to move from semi-structured to unstructured observations, but this is not always possible while working in a business environment. This workshop is aimed at mid-level professionals (3-10 years of experience) who already […]