Archives

Welcome to management: Learning how to lead your first UX research team You’ve spent years honing your craft as a researcher and in recognition of your hard work, you’ve been promoted to lead a team of your very own! Welcome to management, now what? UX management is fulfilling, but is not a direct next step […]

Link to session survey Text fields and dropdowns and radios oh my! Usability testing online surveys (and forms) The online questionnaire, be it a survey or form, is truly ubiquitous. The promise of fast data collection from large numbers of users appeals to business, marketing and design stakeholders alike. But not so fast… while large sample […]

Link to session survey When AI meets Conversational UI – What Designers Need To Know Designing for AI and conversational UI isn’t just about chat and bots. It’s more than asking our stereo about the weather (and it’s not just voice). Instead, it’s an exciting opportunity to design for new levels of simplicity, engagement, and […]

Link to session survey How to use Service Design UX for Second Hand Improvement of External Customers Service Design improves the direct internal user but also has many positive effects for the external customer helping UX teams define more robust product features. We focus so much on the direct user, we often forget in Service […]

Link to session survey How to Minimize Research Bias in Your Projects At Facebook, we have access to a plethora of research tools that should, hypothetically, enable us to design products for everyone. And yet, as we are tasked with building a product that works for a diverse group of many people, we often end […]

Link to session survey What’s the Story? From Tactical to Strategic – Creating a Corporate Research Framework You have a research team. You sit in meetings. Your team is developing a healthy research repertoire, including usability testing sessions, stakeholders interviews, expert reviews, and even manage to cram in the occasional remote testing project. Things are […]

Link to session survey 5 Strategies to Maximize Your UX Influence As UX professionals, we constantly look for new ways to use customer insight to move our businesses forward. We know that companies who leverage design thinking outperform those who do not. Yet, our products are also influenced by product managers, engineers, and executives who […]

Link to session survey Harnessing Empathic Design For Insight-Driven Product Development Empathic design, or emotional design, refers to the user-centered approach that is cognizant of a client’s feelings towards a product or experience. This talk introduces core principles of empathic design, techniques to discover more about your users, and ways to implement metrics to drive […]

Link to session survey Are You a Super Hero or a Super Villain – Using Design Psychology for Even More Good (and Even More Evil) Design psychology is a powerful tool to wield, motivating users to behave in ways that can be in their interest, or our own. Our presenters will discuss contemporary trends in […]

Link to session survey Combining Qualitative and Quantitative approaches As UX researchers and designers, we spend a lot of our time looking at qualitative insights – who people are, why they do what they do, what their unspoken needs are, etc. Often, in another part of the organisation, there are different people working with quantitative […]