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Link to session survey Building a UX Brand It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the […]

Link to session survey Why your product team should use User Story Mapping to link user research to user stories How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding […]