Shelby Morita-Fowler is the User Experience Research Manager with the Digital Solutions for Business team at Wells Fargo. She manages a team Senior User Researchers responsible for ensuring that the digital solutions meet the needs of Wholesale and Treasury Management customers. In addition to facilitating design thinking workshops, Shelby is also actively involved with educating partners on the importance of user or human centered design and using different facilitation and design-thinking techniques to help partners across the organization address a wide range of business needs. She has her M.A. in Experimental Psychology with a focus on Cognitive Psychology from UNLV.