Sara Mastro has been responsible for planning, conducting and managing user –centered research projects and products for almost 20 years. Prior to joining Perceptronics, Sara led Mediabarn’s Digital Agency team creating intuitive experiences for a variety of online products. Her extensive background in design and research is the basis for a strong methodology that creates smart user experiences. Sara has worked with a variety of companies and organizations throughout her career including U.S. Department of Treasury, Discovery Channel, Texas Instruments and National Geographic. She is also currently serving as Vice President on the UXPA International Board of Directors, and is Chair for this years’ UXPA 2018 International Conference.