Rob Keefer Rob Keefer is a co-founder and the Innovation Partner at Pomiet. Rob works with organizations to envision and develop web and mobile applications that promote peace of mind for users and decision makers alike. His Masters Degree in Human Factors Engineering and PhD in Computer Science give him a great appreciation for interdisciplinary teams working to solve complex problems. When he is not trying to fix horrible user interfaces in healthcare, Rob enjoys distance running and cycling.