Eric Nordquist Eric is a Clinical Associate Professor at the University of Texas, where he founded the Health Care Experience lab, which focuses on user experience research and design in the health care sector, leveraging partnerships with the Dell Medical School and various industry partners. Before his transistion to academia, Eric was a successful leader of global design teams, where he built and managed teams at Fortune 50 companies including General Motors and Dell, Inc. for over 15 years. Eric received his Master’s degree in Applied/Experimental Psychology from New Mexico State University and a B.A. in Psychology from Texas State University.