Alyssa Ayunan Alyssa Ayunan is a User Experience Researcher at Facebook on the enterprise side of the advertising platform. She leads research on enhancing the auctioning platform experience for buying ad space on Facebook. Her work focuses on ensuring a consistent user experience, simplifying complex workflows and developing trust and understanding with an automated user experience. Prior to Facebook, she worked at a Wells Fargo as a UX researcher on the B2B banking platform and specialized in initiating research early on in the product lifecycle, implementing design thinking to simplify complex problems and workflows, and alignment across cross functional teams.