Increasingly, user experience professionals are embracing the idea that to reach the appropriate audiences across multiple platforms at key touch points in their decision-making process, we need to understand the specific motivations, needs and triggers of each user type, at each stage in their journey. But beautifully constructed personas and/or journeys are simply not enough unless we can connect them to the experience and content we create.
Being able to map personas and journeys back to content, functionality and channel distribution is where the rubber hits the road and the most significant impact can be made. Join us as we walk you through a practical demonstration of how to use content heatmapping in order to deliver the right experience to the right user at the right time. This process helps to create discipline around content creation and distribution, delivering a measurable impact on the overall user experience.