Today, billions of activities and interactions happen online. The level of interactions with online applications are getting more complex as well. Within the UX, we have the opportunity to understand collective behavior and various experiences through big data.
Specifically, large scale and strategical directions to products can be determined and evaluated through big data behavioral analysis. In this talk, I will go through various types of research objectives, appropriate methodologies and explain how we can use quantitative methodologies to solve UX and user behavior problems and drive product strategy. In this presentation, I will go through a couple of example case studies and topics where behavioral data can help us better understand users and inform strategic product development.