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Building a Practical UX Strategy: Moving from Theory into Practice

Everyone knows you should build a UX strategy before design and development begin. It rarely, if ever, occurs. In the early days, key decision-makers may struggle to explain what they want and need. Customers defer to the loudest voice in the room. These early meetings add more noise rather than clarity. In some cases, the product roadmap looks like a customer wishlist of product features.

Now, imagine building a practical UX strategy with your customers and product team. Rather than crossing your fingers and hoping for the best, imagine a process where you can quickly generate ideas, evaluate them with customers, and build products that they really want. Take this workshop to learn how to build a practical UX strategy with hands-on exercises, expert tips, and real-world examples.

What You Will Learn:

• How to create a practical UX strategy with your customers and product team
• Ways to identify potential opportunities with extreme users
• How to quickly build a meaningful persona to determine what motivates users
• Ways to identify gaps and opportunities for your customers
• How to prioritize opportunities to get funding for your best ideas
• Ways to build the initial user requirements, so they make the most impact
• How to use storyboards to help sell your idea
• Ways to quickly prototype and validate your ideas with real users
• How to communicate your UX strategy to resonate with executives and users

Who Should Attend:

This workshop is for user researchers, product/service designers, content strategists, usability professionals, and executive sponsors who want to learn how to create a practical UX strategy and how to effectively communicate it in their organization.

Link to session survey