Deep Listening – How to detect and avoid biases while conducting user interviews
The dream of any researcher is to move from semi-structured to unstructured observations, but this is not always possible while working in a business environment. This workshop is aimed at mid-level professionals (3-10 years of experience) who already have some experience conducting customer interviews or observations. The methods in this workshop will help improve your process for ethnographic style observations or contextual interviews, but may not directly apply if you primarily conduct focus groups or surveys.
You will experience first-hand:
The benefits of having more than one observer
Biases inherent in embodying the role of an interviewer
Biases inherent in observing personal or sensitive spaces
How we turn “humans” into “users”, inherently biasing our observations
You will learn
Practical methods to limit some of these biases during research planning
Practical methods to overcome these biases during observations & interviews
Practical Methods limit some of these biases during research synthesis
This will not be a lecture format, but a series of hands-on exercises that will create an environment where we will learn by doing and reflecting.