The dream of any researcher is to move from semi-structured to unstructured observations, but this is not always possible while working in a business environment. This workshop is aimed at mid-level professionals (3-10 years of experience) who already have some experience conducting customer interviews or observations. The methods in this workshop will help improve your process for ethnographic style observations or contextual interviews, but may not directly apply if you primarily conduct focus groups or surveys.
You will experience first-hand:
You will learn
This will not be a lecture format, but a series of hands-on exercises that will create an environment where we will learn by doing and reflecting.