As UX professionals, we constantly look for new ways to use customer insight to move our businesses forward. We know that companies who leverage design thinking outperform those who do not. Yet, our products are also influenced by product managers, engineers, and executives who may not agree with our points of view. When the UX team is only one component of the chain of impact on products, how do we maximize our influence?
Based on her interviews with over 50 UX leaders, Amy will share stories of unsung UX heroes from Amex, Amazon, Google, Facebook, FedEx, and Walmart, who changed hearts and minds and dramatically improved products and processes by putting their influencing skills to the test. Attendees will walk away with a toolkit of influencing strategies they can use in their own organizations to advocate for users, for UX as a discipline, and for their unique ideas.