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Link to session survey Less is More: An Empirical Investigation of the Relationship Between Amount of ‎Digital Content and User Engagement Does more information elicit users’ compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided […]

Link to session survey How to Minimize Research Bias in Your Projects At Facebook, we have access to a plethora of research tools that should, hypothetically, enable us to design products for everyone. And yet, as we are tasked with building a product that works for a diverse group of many people, we often end […]

Link to session survey What’s the Story? From Tactical to Strategic – Creating a Corporate Research Framework You have a research team. You sit in meetings. Your team is developing a healthy research repertoire, including usability testing sessions, stakeholders interviews, expert reviews, and even manage to cram in the occasional remote testing project. Things are […]

Link to session survey 5 Strategies to Maximize Your UX Influence As UX professionals, we constantly look for new ways to use customer insight to move our businesses forward. We know that companies who leverage design thinking outperform those who do not. Yet, our products are also influenced by product managers, engineers, and executives who […]

Link to session survey Unique Challenges of Researching Individual Differences in Online Privacy Networked privacy is a complex concept; it is connected with notions of identity, seclusion and autonomy; and age, gender, education, and culture shape individuals’ online privacy concerns. Privacy also goes beyond what people share via social media and the privacy settings on […]

Link to session survey The Net Promoter Score – What can NPS Tell You About Your User Experience? While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, […]

Link to session survey Surviving Back to Back Design Sprints and Securing UX Presence in Product Design A modified Google Ventures design sprint methodology was applied to seven back to back design sprints on three product lines. The UX team had previously been a reactive agile design team that had minimal support from product owners […]

Link to session survey The Art of Direct Observational Research At Scale By Making it a Team Sport! My division at Microsoft is composed of several teams with over 1500 employees that delivers productivity tools and services for software development. We have recently undertaken a large-scale process and cultural change that has transformed the organization […]

Link to session survey Hold on to Your Hats: The Scaled Agile Framework (SAFe) Might Actually Be a Good Thing for Design Design and the Scaled Agile Framework… Maybe you’ve heard about SAFe. Maybe others have told you it’s a terrible, scary-looking, confusing diagram of how corporations try to “do agile.” Or maybe you’ve experienced […]

Link to session survey Let’s Get Inclusive: Getting Personas and Surveys Out of Hot Water Are you in the business of creating personas or surveys? Man, oh, man, is there some bad stuff out there. The sexism, the racism, the ageism, the ableism. *Your* company’s not doing any of that, of course. … But you’ve […]