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Less is More: An Empirical Investigation of the Relationship Between Amount of ‎Digital Content and User Engagement

Link to session survey Less is More: An Empirical Investigation of the Relationship Between Amount of ‎Digital Content and User Engagement Does more information elicit users’ compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided […]

How to Minimize Research Bias in Your Projects

Link to session survey How to Minimize Research Bias in Your Projects At Facebook, we have access to a plethora of research tools that should, hypothetically, enable us to design products for everyone. And yet, as we are tasked with building a product that works for a diverse group of many people, we often end […]

5 Strategies to Maximize Your UX Influence

Link to session survey 5 Strategies to Maximize Your UX Influence As UX professionals, we constantly look for new ways to use customer insight to move our businesses forward. We know that companies who leverage design thinking outperform those who do not. Yet, our products are also influenced by product managers, engineers, and executives who […]

Unique Challenges of Researching Individual Differences in Online Privacy

Link to session survey Unique Challenges of Researching Individual Differences in Online Privacy Networked privacy is a complex concept; it is connected with notions of identity, seclusion and autonomy; and age, gender, education, and culture shape individuals’ online privacy concerns. Privacy also goes beyond what people share via social media and the privacy settings on […]

The Art of Direct Observational Research At Scale By Making it a Team Sport!

Link to session survey The Art of Direct Observational Research At Scale By Making it a Team Sport! My division at Microsoft is composed of several teams with over 1500 employees that delivers productivity tools and services for software development. We have recently undertaken a large-scale process and cultural change that has transformed the organization […]